Keyword Effectiveness Index (KEI)

Various people new to promoting feel that Keyword Effectiveness Index (KEI) is the magic formula to achieve high ranking in the search engines and accordingly secure a steady stream of earning. The case is upheld by the documentation of essentially all keywords research tools and has been repeated by numerous inexperienced advertising people.

I say that if anybody says that the Keyword Effectiveness Index (KEI) is awesome to find great magic keywords/search terms, without clarifying any of the drawbacks, then they are either out to trick you or they simply don't know any better.

KEI is a statistical formulation the find out best useful keywords phrases and terms to use in optimizing your website pages.


The formula for Calculating KEI

Keyword Effectiveness Index (KEI)
Keyword Effectiveness Index (KEI)

SV = Search Volume: Explore relevant keywords using Google Adwords

Keyword Effectiveness Index (KEI)

C =   Competition: Check the current index of documents for each of them in Google

Keyword Effectiveness Index (KEI)

Calculate KEI

SV2 : 2400 x 2400  = 5760000

           C :   19,500,000       

SV/ C =   5760000/19500000

KEI= 0.295

According to KEI, the best keywords are those that have a lot of searches and that don't have much competition in the search result. A low KEI is accordingly most effective and preferable

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